June 3, 2025

Disney Creates a New Business Unit Dedicated to AI and Other Emerging Technologies

Entertainment and media giant Disney is creating a new business unit that will be focused on artificial intelligence and other emerging technologies like augmented reality.

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Disney announced the move in a memo sent out to staff last week. The new division will be tasked with exploring the use of AI and other technologies within the company’s business, including applications in movies, theme parks, and more.

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“The pace and scope of the advances in AI and XR (extended reality) are profound and will continue to impact consumer experiences, creative endeavors, and our businesses for years to come – making it critical that Disney explore the exciting opportunities and navigate the potential risks,” Disney Entertainment Co-Chairman Alan Bergman stated in a memo. “The creation of this group underscores our dedication to doing that.”

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Bergman added that the purpose of the division is to “galvanize – ensuring that our exploration, adoption, and use of these technologies is aligned, strategic, and responsible.”

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The unit will be known as the Office of Technology Enablement and is expected to grow to 100 employees. Its leader will be Jamie Voris, CTO of Disney’s film studio, who will report directly to Bergman. Marvel Studios technology head Eddie Drake was tapped to take over Voris’ former role.